Job Search & Resume Tips
What Companies Want
An effective job search begins with a clear idea of your target job. As they saying goes, if you don’t know where you’re going, you probably won’t get there.

But after identifying your job target, stop thinking about what you want and start thinking about what the company wants. Hiring managers offer jobs to candidates that demonstrate how they can meet company needs.

Companies want more

Companies want less
time spent
money spent

Each time you apply for a new job—when you write your resume, customize your cover letter, or prep for the interview—spend a few minutes jotting down the company's needs and how you can meet them. Emphasize the results of your work and your history of solving problems and giving companies what they want.

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How to Get Noticed on Online Job Boards
Online job boards such as Monster, Yahoo! HotJobs, and CareerBuilder, make it easy for you to identify plenty of interesting job openings. But many qualified job seekers find themselves submitting resume after resume without any response from hiring managers.

To understand why, think about the dynamics of an online job posting from the hiring manager's point of view. Within moments after posting a position online, the hiring manager is inundated with dozens, if not hundreds, of resumes and cover letters—-many of them from amply qualified candidates.

The hiring manager doesn't have the time or energy to analyze all of these resumes. Instead, out of necessity, he or she identifies a handful of the most promising interview candidates out of the first resumes received. In the vast majority of cases, the job is offered to one of those interviewees.

If you apply for a posting that is weeks old, chances are that the hiring manager has already hit their saturation level and no longer has the time or energy to give you a fighting chance.

Boost your application-to-interview ratio by making sure your resume and cover letter are among the first a hiring manager receives. After identifying the search terms that yield your target jobs, make a habit of running a search and sending off a resume and customized cover letter each morning.

Joe D., a RedRocketResume client and Facilities Manager in Boise, Idaho, says, "Over the course of several years, I applied to (what seemed like) endless jobs on several of the big job websites without getting an interview. After learning of how important a quick response is, I started sending in my resume to new postings on a daily basis so my resume was always at the top of the hiring manager's stack. Within just a few weeks, I had 5 interviews and 3 solid leads."

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Why Your Resume Shouldn't Contain an Objective Statement
Once upon a time, standard wisdom was that a resume should begin with an Objective statement. The purpose of this statement was to briefly identify the job seeker's target goal. Common Objective statements sound like this:

Seeking a challenging and rewarding position where I can utilize my skills.
To obtain a full-time position in the sales industry.
Opportunity for growth by leveraging my abilities in customer service and information technology.
One big problem with Objectives statements such as these is that they're bland and meaningless. They do nothing to set you apart from other applicants or show the hiring manager why you're special. Who doesn't want a rewarding position? What job seeker doesn't want to use their skills? And yet, Objectives statements are generally placed at the top of the resume-that's prime real estate that should be used for a better purpose.

But the larger problem with an Objectives statement is this: It's all about you and what you are seeking. A good resume, on the other hand, is all about what you can deliver to your new employer. When a potential employer picks up your resume, their first question isn't "What does this person want?" Their question is, "What does this person have to offer me and my company?"

Use that prime real estate at the top of your resume to tell them what they want to know. Cut that Objectives statement and replace it with a Qualifications or Profile section that highlights your key accomplishments and qualifications.

Effective Qualifications or Profile sections sound something like this:

Talented Sales Manager with 10 years' experience driving revenue growth.
Results-oriented IT Manager with productive combination of broad technical abilities plus proven management expertise.
Highly accomplished Executive with over 20 years' diverse management experience in Human Resources and Facilities Management in software development environments.
Service-oriented Customer Care Representative with proven talent in problem solving and communication.
Statements such as these are the perfect way to start your resume: They summarize your key qualifications, they state benefits you can deliver a potential employer, and they're specific, concrete, and accomplishments-based.

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